A playful, high tech device that gently shakes sand from towels, clothes, and beach gear. Designed to make families smile and the media take notice, it perfectly blended practicality with joy.

The campaign generated extensive media coverage, strong social engagement, and glowing praise for its creativity, positioning TUI as a brand that truly understands family travel and brings innovation to life in memorable ways.

The TUI Sand Shaker turned the everyday beach day struggle into a moment of fun and innovation, proving that smart design can solve real problems and spreading smiles and generate buzz.