Branded Merchandise Agency

Get in touch
Get in touch

Branded Merchandise Agency

Get in touch

Branded Merchandise Agency

Privacy &
Cookie Policy

Effective Date: 8th April 2026

Last Updated: 8th April 2026

1. Introduction

Welcome to Lesmar Ltd t/a The 1947 (“we”, “us”, “our”). We are a UK-based branded merchandise agency providing promotional materials and related services.

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website: www.the1947.com.

2. Who We Are

Lesmar Ltd t/a The 1947
Registered Address: 72 London Road, St Albans, AL1 1NS, UK
Trading Address: The Atrium, Park Street West, Luton, LU1 3BE, UK
Company Registration Number: 00436880

Email: hello@the1947.com

We are the “data controller” responsible for your personal data.

3. What Data We Collect

We may collect and process the following types of personal data:

a) Information you provide directly:

  • Name
  • Email address
  • Phone number
  • Company name
  • Job title
  • Delivery and billing address
  • Enquiry details or project briefs

b) Information collected automatically

  • IP address
  • Browser type and version
  • Pages visited and time spent on site
  • Device information
  • Cookies and tracking data

c) Information from third parties

  • Analytics providers (e.g. Google Analytics)
  • Marketing platforms (eg LemList and LinkedIn)
  • CRM systems (eg HubSpot)
  • Payment systems (eg Stripe)

4. How We Use Your Data

We use your data to:

  • Respond to enquiries and provide quotes
  • Deliver products and services
  • Manage client relationships
  • Process payments and orders
  • Send marketing communications (where permitted)
  • Improve our website and services
  • Comply with legal obligations

5. Lawful Bases for Processing

We rely on the following lawful bases:

  • Contract – to provide services you request
  • Legitimate Interests – to run and improve our business
  • Consent – for marketing communications (where required)
  • Legal Obligation – for compliance with laws and regulations

6. Marketing Communications

We may send you marketing emails if:

  • You have opted in,
  • We think our services may be of interest, or
  • You are an existing customer and the communication relates to similar services

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

7. Sharing Your Data

We may share your data with:

  • Suppliers and manufacturers to fulfil branded merchandise orders
  • Delivery and logistics partners
  • Payment processors
  • IT and website service providers
  • Professional advisers (legal, accounting)

All third parties are required to respect the security of your data.

8. International Transfers

Some of our service providers are based outside the UK.

Where this happens, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses (SCCs)
  • Adequacy regulations

9. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfil the purposes we collected it for
  • Satisfy legal, accounting, or reporting requirements

Typically:

  • Enquiry data: up to 24 months
  • Client records: up to 7 years (for legal/tax purposes)

10. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time

To exercise your rights, contact: hello@the1947.com

11. Cookies

We use cookies to:

  • Ensure the website functions properly
  • Analyse website traffic
  • Improve user experience

You can manage your cookie preferences through your browser settings or our cookie banner.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

13. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

14. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the UK’s data protection authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

Our ICO registration number is Z2163290

We would, however, appreciate the opportunity to resolve your concerns first.

15. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

16. Contact Us

If you have any questions about this Privacy Policy, please contact:

Email: hello@the1947.com

Address: Lesmar Ltd t/a The 1947, The Atrium, Park Street West, Luton, LU1 3BE